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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Siebel CRM
Siebel is a CRM technology software designed for businesses and companies of any size. Oracle's Siebel CRM Technology provides the server framework to support Siebel Applications, allowing companies to obtain qualified leads and transform them into potential regular customers. With Siebel CRM you can create a particular engagement with your audience. Your company will become more transparent by humanizing itself, with the goal of developing an emotional connection with customers.When a consumer considers their customer experience as positive, it is more likely to trust the products of that particular brand and to support it in their contact circles through word of mouth.
Benefits of using Siebel CRM
Each company aims to increase the lifetime value of its current and future customers through the acquisition, investment in the most profitable customers, the maintenance and the minimization of its costs in the long term, and Siebel CRM helps you do that. Thanks to its Multi-channel approach to marketing you can reach your leads across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers.
Why should I use Siebel CRM
Siebel CRM helps you align your marketing and sales team, which is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.
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