Streamline your data management process with the Oracle Eloqua + Slate integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Slate simplifies access and instant review of communications, test scores, and other student information. Slate is intuitively designed to support the workflow of reading and processing applications, in the office, at home, and on the go. Slate Reader integrates with all aspects of student documentation and is completely web-based, without requiring plug-ins.

The e-mail features and mass text messages offered by Slate simplify communication, which will be directed to the interests of the students and will allow them to be moved along the recruitment and candidacy process.

From student records to questions to reports, all data within Slate is immediately available and always up to date. Comprehensive reporting tools and integrated predictive modeling ensure that you have the power to make the best possible record management decisions.