Streamline your data management process with the Oracle Eloqua + Snowflake integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Snowflake is a cloud-based data warehouse solution that helps companies solve the administration and management needs of traditional platforms and big data solutions.

Snowflake is a real data platform as a service, running in the cloud. With integrated performance, there is no infrastructure to manage or knobs to turn.

Snowflake is a reliable tool that allows companies to scale quickly and operate two-hundred times faster than other platforms. This is why Snowflake offers several unique features that include robust database tools, support offerings, security features, and security validations.