Streamline your data management process with the Oracle Eloqua + StreamSend integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

StreamSend is an Email Marketing Automation solution, suitable for businesses from all scales and industries, including Agencies and Ecommerce.

The main goal of StreamSend solution is automating the marketing activities and processes through a workflow builder tool based on customers’ behaviors and interests. It allows you to automate your email marketing campaigns, in order to send the right message to the right person at the right moment. The behavioral targeting features is helpful to improve the campaigns’ performance and their effective, because you can deliver messages that matters to your customers, improving click-through rate and reducing not opened messages and bounce rate.

With StreamSend you can manage your newsletter campaigns, e-commerce campaigns (including shopping cart abandonments) and lead nurturing programs. The reporting system tracks email campaigns, social media engagement and video views, providing detailed insights and information. Thanks to dozens of stunning email templates available, you can easily design and customize beautiful and professional email messages.