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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Firepoint
Firepoint is an all-in-one solution for real estate agents and teams, that allows you to understand behaviors and profiles of your leads, in order to make more sales. Nowadays, in order to run a successful real estate business and generate more clients, you definitely need to get data. That’s exactly what makes Firepoint different than other solutions. With Firepoint, in fact, you have the ability to understand exactly what your leads do on your website, which pages see.
Benefits of using Firepoint
Once the leads come in, you or your team can properly and timely follow up them via email and phone. Firepoints allows you to track your incoming leads sources and calculate the ROI of your campaigns. Moreover, FirePoint enables you to optimize your sales process and empower the work of your entire team, by assigning tasks, distributing leads and sharing calendars and deadlines.
Why should I use Firepoint
All these functions are available on just one intuitive web-hosted platform, with allows you to have your entire business under control 24/7. Thanks to the mobile app, you can access to FirePoint wherever you are, also with your mobile phone.