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What is Oracle Eloqua
Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.
Benefits of using Oracle Eloqua
Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.
Why should I use Oracle Eloqua
Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.
What is Firepoint
Firepoint is an all-in-one solution for real estate agents and teams, that allows you to understand behaviors and profiles of your leads, in order to make more sales. Nowadays, in order to run a successful real estate business and generate more clients, you definitely need to get data. That’s exactly what makes Firepoint different than other solutions. With Firepoint, in fact, you have the ability to understand exactly what your leads do on your website, which pages see.
Benefits of using Firepoint
Once the leads come in, you or your team can properly and timely follow up them via email and phone. Firepoints allows you to track your incoming leads sources and calculate the ROI of your campaigns. Moreover, FirePoint enables you to optimize your sales process and empower the work of your entire team, by assigning tasks, distributing leads and sharing calendars and deadlines.
Why should I use Firepoint
All these functions are available on just one intuitive web-hosted platform, with allows you to have your entire business under control 24/7. Thanks to the mobile app, you can access to FirePoint wherever you are, also with your mobile phone.
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