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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Maropost
Maropost is a marketing software and sales cloud platform designed for companies who need to manage their email marketing in an all-in-one solution. Maropost is a product specifically built around enterprise-grade companies needs. However, you don’t need to hire a developer to manage your contacts, because Maropost is an easy-to-use software, build for efficiency.
Benefits of using Maropost
With Maropost you can install webforms on your website and create beautifully designed, high converting landing pages to increase your leads and subscribers. Automatic Email marketing Send automatic email marketing campaigns to your leads and increase engagement and sales.
Why should I use Maropost
Track your marketing success using built-in analytics tools. Maropost allows you to easily test and optimize your emails, in order to find out what works and what doesn’t. Thanks to these tools, improving your marketing is easier than ever, Marketing automation With Maropost you can use triggers to create customized journeys for your contacts’ list, based on how they respond and behave with your campaigns.
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