Streamline your data management process with the Oracle Eloqua + Maropost integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Maropost is a marketing software and sales cloud platform designed for companies who need to manage their email marketing in an all-in-one solution. Maropost is a product specifically built around enterprise-grade companies needs. However, you don’t need to hire a developer to manage your contacts, because Maropost is an easy-to-use software, build for efficiency.

With Maropost you can install webforms on your website and create beautifully designed, high converting landing pages to increase your leads and subscribers. Automatic Email marketing Send automatic email marketing campaigns to your leads and increase engagement and sales.

Track your marketing success using built-in analytics tools. Maropost allows you to easily test and optimize your emails, in order to find out what works and what doesn’t. Thanks to these tools, improving your marketing is easier than ever, Marketing automation With Maropost you can use triggers to create customized journeys for your contacts’ list, based on how they respond and behave with your campaigns.