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What is Pardot
Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.
Benefits of using Pardot
With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.
Why should I use Pardot
Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.
What is Octopus
Octopus Media is a platform designed to improve businesses through the most modern marketing tools and strategies you can find online, in order to build your online presence (CMS), your ecommerce, manage your customers’ base (CRM), and much more.
Benefits of using Octopus
Octopus CRM allows you to manage the relationships with your customers, in order to increase your sales volume.Today’s markets are highly competitive, and if your business wants to stand out from the crowd, you need to properly interact with you contacts’ base, timely and effectively.
Why should I use Octopus
Thanks to Octopus CRM, you are able to engage your audience in the right way, without missing a single business opportunity, with the aim to improve your conversion rates. Octopus in fact, enables you to properly follow up your prospective clients when they show an interest in your products and services. Thanks to Octopus CRM you can understand your customers’ needs and show them exactly the most relevant offers for them. Thanks to its analysis tools and insights on your sales and marketing activity, you’ll be able to improve your business’ performances and boost your team’s productivity.
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