Streamline your data management process with the Oracle Eloqua + Octopus integration

Eloqua is an award-winning marketing platform from Oracle Marketing Cloud. This marketing automation software allows you to drive dynamic journeys to your audiences and clients, in order to personalize your sales process based on the different buyer personas within your list of contacts. This enables you to address your audience through multiple channels (email, display search, web etc.), increasing your sales volume and conversions.

Eloqua’s features include: Lead nurturing, in order to follow up your leads with email marketing campaigns, with the aim to increase loyalty and trust on your brand. Behavior tracking, web activities, clicks and opens of your leads. Lead management and scoring. One of the most important features of today’s automation software, is the ability to segment your audience. Eloqua automatically ranks your leads and identifies where their stage within your sales process.

Marketing analytics and reporting. Eloqua provides you detailed insights about your marketing activities. Thanks to this feature, you can track your campaigns’ results and define the most appropriate activities to achieve your business goals.

Octopus Media is a platform designed to improve businesses through the most modern marketing tools and strategies you can find online, in order to build your online presence (CMS), your ecommerce, manage your customers’ base (CRM), and much more.

Octopus CRM allows you to manage the relationships with your customers, in order to increase your sales volume.Today’s markets are highly competitive, and if your business wants to stand out from the crowd, you need to properly interact with you contacts’ base, timely and effectively.

Thanks to Octopus CRM, you are able to engage your audience in the right way, without missing a single business opportunity, with the aim to improve your conversion rates. Octopus in fact, enables you to properly follow up your prospective clients when they show an interest in your products and services. Thanks to Octopus CRM you can understand your customers’ needs and show them exactly the most relevant offers for them. Thanks to its analysis tools and insights on your sales and marketing activity, you’ll be able to improve your business’ performances and boost your team’s productivity.