Streamline your data management process with the Pardot + Oracle Service Cloud integration

Pardot is a SalesForce tool that provides an advanced marketing automation platform specifically designed for the B2B market. In order to sell your B2B products, it’s crucial to get in contact with decision-makers of your target industry, without wasting time engaging the wrong persons. That’s why Pardot enables you to get the most out of your marketing activities.

With Pardot you get access to an intelligent B2B engagement platform that includes: Effortless email marketing Create personalized, highly effective email marketing campaigns easily, thanks to a quick drag-and-drop email creation tool. Smarter lead generation With Pardot you can count on a smart lead generation method that includes an easy and quick opt-in form creation. Opt-in forms are already mobile-optimized, you can install them on your website or blog, in order to take the most out of your website traffic.

Pardot enables you to create segments of your list, using email triggers or even more advanced methods. Moreover, with Pardot you have the ability to align your sales team to your leads’ needs. By doing so, you can take control of your entire sales process easily and never miss an opportunity.

Oracle Service Cloud is a corporate-scale contact center suite and customer support software. The platform consists of the Oracle RightNow suite of applications that facilitate social, web and contact center services.

Oracle RightNow Web Experience offers a self-service platform, accessible through email, mobile, web, and chat, helping users deliver a unified, cross-serving service to their customers. RightNow Social Experience is an app that enables brands to manage their social interactions and to provide support across social networks. RightNow Contact Center Experience provides end-to-end management of the entire customer journey by unifying knowledge, customer records, and interaction history.

RightNow Policy Automation allows users to offers personalized customer service by setting custom policies for the services they provide through face-to-face channels, call center, and self-service. RightNow Engage provides marketing automation and analytics to improve the customer experience. You can use it to offer personalized, timely communications and obtain access to real-time actionable insights.