Streamline your data management process with the Platform.ly + Criteo integration

Platform.ly is a tool powerful and easy to use, useful for business management and marketing automation, designed for entrepreneurs focused on growing their business.

Platform.ly makes it easy to assign marketing by accurately monitoring interactions between different campaigns and channels throughout the entire marketing funnel.

Moreover, Platform.ly helps you to understand unequivocally which marketing activities drive sales the most, which are your most loyal customers and which determine the growth of your company.

Criteo is an advertising platform for Internet retailers to serve personalized, online display advertisements. Moreover, Criteo is studied for retail e-commerce websites.

Thanks to the state-of-the-art machine learning algorithm system, Criteo provides highly targeted, real-time, and predictive product recommendations. Thanks to these algorithms, the individual interests of consumers and their intention to buy are analyzed using intelligent algorithms. In this way, it will always be possible to use Criteo's personalized retargeting to make consumers display product ads tailored to them.

The creative consumer tracking tactics used by Criteo involve the creation of personalized banners for potential consumers who have left the website without any purchase. This technique allows relevant advertising to be shown to consumers.