Streamline your data management process with the Platform.ly + Microsoft Audience Ads integration

Platform.ly is a tool powerful and easy to use, useful for business management and marketing automation, designed for entrepreneurs focused on growing their business.

Platform.ly makes it easy to assign marketing by accurately monitoring interactions between different campaigns and channels throughout the entire marketing funnel.

Moreover, Platform.ly helps you to understand unequivocally which marketing activities drive sales the most, which are your most loyal customers and which determine the growth of your company.

Microsoft Audience Ads is a type of remarketing list that is generated by using first-party data to create more productive user segments.

Thanks to Microsoft Audience Ads users will be able to improve the performance of the campaign by reaching the right audience at the right time with the personalized audience.

When the data management platform (DMP) connects to the Microsoft Audience Ads, it is possible to import the personalized audiences that the user has already created into Microsoft Advertising for search remarketing. The custom audience works like remarketing and can be associated with ad groups as a target and offer, offer only, or as an exclusion.