Generate more leads with the PostgreSQL + arpReach integration

PostgreSQL is an open-source, object-relational database management system (ORDBMS) that is not owned or controlled by one company or individual. Because PostgreSQL software is open-source, it is managed mostly through a coordinated online effort by an active global community of developers, enthusiasts, and other volunteers.

An enterprise class database, PostgreSQL boasts sophisticated features such as Multi-Version Concurrency Control (MVCC), point in time recovery, tablespaces, asynchronous replication, nested transactions (savepoints), online/hot backups, a sophisticated query planner/optimizer, and write ahead logging for fault tolerance.

PostgreSQL supports international character sets, multibyte character encodings, Unicode, and it is locale-aware for sorting, case-sensitivity, and formatting. It is highly scalable both in the sheer quantity of data it can manage and in the number of concurrent users it can accommodate. There are active PostgreSQL instances in production environments that manage many terabytes of data, as well as clusters managing petabytes

ArpReach is an autoresponder and mailing list solution designed for business growth. Unlike other systems, ArpReach allows users to create and run follow-up autoresponders for one or more websites. Unlimited number of follow-up messages. Unlike other email marketing softwares, with ArpReach all your autoresponders can have an unlimited number of follow-up messages.

When you expand your business and improve your marketing activities, you won’t receive any additional charge for adding extra autoresponders. Unlimited broadcasts ArpReach allows you to send unlimited newsletters, ezines and time-limited offers via broadcast, which don’t interfere with scheduled follow-ups. Moreover, you can use advanced segmentation methods to target your audience for sending highly performing broadcasts based on unlimited fields (including custom fields).

Tracking results With ArpReach you can easily track open rates and click through rates of your email marketing campaigns. By doing so, it is possible to create lists’ segments and assign tags to your leads, in order to personalize your customer’s journey and increase ROI. Split testing ArpReach has its own split testing tools: you can create multiple emails and find out which one performs better.