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What is PrestaShop
PrestaShop is an e-commerce software that enables you to create your online store and sell your services and products easily. PrestaShop is free. You can use this software without paying any license fee. If you choose PrestaShop for running your e-commerce store, you get access to more than 500 functions and 1000 modules and graphic templates, that allow you to run your successful online business and sell.
Benefits of using PrestaShop
Thanks to PrestaShop, you can create online presentation of your products and define prices and packages. You simply need to configure the payment method that you prefer, and you can start selling your products online quickly and without effort.
Why should I use PrestaShop
Create special offers, product launches, and much more. Successful e-commerce owners know how profitable are launches and special offers. However, these are probably the most critical moments for your business. PrestaShop enables you to easily manage special offers and launches, upsells, cross sells and other marketing activities that allow you to take the most out of your e-commerce store.
What is Google Shopping Actions
Google Shopping Actions is a program launched by Google that offers online sellers (distributors, retailers, brands) the ability to sell their products more efficiently. Product catalogs are simultaneously available on Google's search platform as standard search results on desktop or mobile devices and soon also on Google Assistant via voice prompt results.
Benefits of using Google Shopping Actions
Google Shopping Actions offers online visitors a more vertical shopping experience: they can browse product catalogs, read product information such as availability, colors, prices, delivery terms and make a purchase with a simple tap, as long as they have previously registered the payment information in their Google Play account.
Why should I use Google Shopping Actions
For retailers, Google Shopping Action uses a cost-per-sale (CPS) model instead of the cost-per-click (PPC) or advertising cost (CMP) model.
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