Streamline your data management process with the PrestaShop + Snapchat Custom Audience integration

PrestaShop is an e-commerce software that enables you to create your online store and sell your services and products easily. PrestaShop is free. You can use this software without paying any license fee. If you choose PrestaShop for running your e-commerce store, you get access to more than 500 functions and 1000 modules and graphic templates, that allow you to run your successful online business and sell.

Thanks to PrestaShop, you can create online presentation of your products and define prices and packages. You simply need to configure the payment method that you prefer, and you can start selling your products online quickly and without effort.

Create special offers, product launches, and much more. Successful e-commerce owners know how profitable are launches and special offers. However, these are probably the most critical moments for your business. PrestaShop enables you to easily manage special offers and launches, upsells, cross sells and other marketing activities that allow you to take the most out of your e-commerce store.

Snapchat Custom Audiences allows you to reach specific Snapchatters based on customer data you’ve gathered. You can create two types of audience:

Snap Audience Match: Audiences are built directly from your customer lists of emails or device ids. With SAM Audiences you’ll be able to easily upload your customer lists, get audience insights, edit or delete audiences, and create lookalikes from your uploaded data.

Lookalike Audience: Consist of Snapchatters who are likely to be interested in your business. You will be able to create a Lookalike Audience if you have already uploaded a SAM Audience. With this kind of audience, you’ll be able to choose the audience size and select a country for the lookalike. But pay attention, at this time only the select countries are available for Lookalike Audience.