Streamline your data management process with the ProsperWorks + Klaviyo integration

ProsperWorks is a CRM solution for Google Apps and G Suite, that helps you to manage your entire sales pipeline, identify your contacts and opportunities, and get a visual overview on your entire customer base. ProsperWorks includes email marketing, lead scoring and list management systems, automation capabilities and a robust integration with Google Apps, especially Gmail/Inbox.

Thanks to the sync feature with Google Contacts avoid you to update your contacts in ProsperWorks too. Once you’ve updated a contact, ProsperWorks will automatically update the contact information. The integration with Gmail allows you to automatically add new contacts, track your emails (opens and views), keep track of all the recent activities, create and send follow-up directly into your inbox. All messages, logged phone calls, completed task and files are automatically attached to the contact profile.

ProsperWorks also offers an intuitive reporting system called “Custom Report Builder”, so you can easily turn your data in beautiful and professional visual insights. All the data are connected with Google Sheets and can be shared with other members of the team. The automation features help you to save a lot of time. When you send a calendar invite, change the lead status or send out a proposal, ProsperWorks will automate next steps.

Klaviyo is an email marketing platform specifically designed for e-commerce marketers who want to increase their sales by targeting, customizing and measuring their email marketing and Facebook campaigns.

A key benefit that Klaviyo offers is the ability to access essential data from your audience directly from your e-commerce website and other marketing tools that you can use to manage your business. In this way, you will be able to identify your best customers and customize your marketing campaigns to increase conversions and sales. Keeping to the Benefit theme, the simplified audience segmentation offered by Klaviyo will help you target potential customers with the most suitable marketing message for them.

A valid reason to use this tool is that Klaviyo makes it easier for marketing experts to use existing segments for targeting Facebook advertising campaigns. Moreover, Klaviyo offers a system of integration with other very simple software; in fact, Klaviyo can be easily integrated with Magento, Shopify, ZOHO, and Zendesk.