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What is Qualtrics
Qualtrics is a simple to use web-based survey tool to conduct survey research, evaluations and other data collection activities. Anyone (with no experience) can use this research suite to build surveys, send surveys and analyze responses. All from any online location, any time you need.
Benefits of using Qualtrics
Use of Qualtrics software requires a CMC email account login and password. You must use the CMC Qualtrics web form to log in or create an account. If you go to the public Qualtrics website and create a trial account, any surveys you create or data you collect will not be accessible from the CMC Qualtrics site.
Why should I use Qualtrics
When using Qualtrics, Firefox, Chrome and Safari are the recommended web browsers; problems have been encountered when using Internet Explorer.
What is Google Merchant Center
Google Merchant Center is the Google platform that allows users to upload the products of a site directly to the Google Search Engine to advertise them. When this happens, users can see the products when they search for the keywords associated with the products and set with the Google Ads program for paid ads.
Benefits of using Google Merchant Center
The Google Merchant Center platform and the Google Ads platform allow you to configure Google Shopping campaigns, the tool with which Google displays product data sheets based on keywords and the economic value attributed by the advertiser to those words.
Why should I use Google Merchant Center
Google decides when to show ads based on-site and offers to determine which search queries trigger the ads. Google Merchant Center also offers sellers many benefits, such as attracting many more customers and reaching potential buyers who are already looking for that product on Google.
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