Generate more leads with the Qualtrics + Looker integration

Qualtrics is a simple to use web-based survey tool to conduct survey research, evaluations and other data collection activities. Anyone (with no experience) can use this research suite to build surveys, send surveys and analyze responses. All from any online location, any time you need.

Use of Qualtrics software requires a CMC email account login and password. You must use the CMC Qualtrics web form to log in or create an account. If you go to the public Qualtrics website and create a trial account, any surveys you create or data you collect will not be accessible from the CMC Qualtrics site.

When using Qualtrics, Firefox, Chrome and Safari are the recommended web browsers; problems have been encountered when using Internet Explorer.

Looker is a cloud-based Business Intelligence (BI) platform designed to explore and analyze data. The solution allows companies to acquire and analyze data from multiple sources and make data-driven decisions.

Looker offers corporate teams the ability to analyze supply chains, digitally market, quantify customer value, interpret customer behavior, and evaluate distribution processes. Users can also "view the source" to understand how the data they are viewing is manipulated. Dashboards allow you to present data and insights using customizable graphs, charts, and reports.

With Looker's data modeling language, users can define data metrics and explore relationships between various data sets. The storytelling feature allows users to present data analysis to stakeholders through data-rich visualizations.