Generate more leads with the Quora Ads + Braze (formerly Appboy) integration

Quora is an excellent source of information, with plenty of experts across million and one diverse industries chiming in order to share their experiences and knowledge. Previously, Quora could only be used for thought leadership by responding to questions and hoping it was enough to build a strong reputation.

As of June 2017, however, businesses can now run Quora Ads. What does Quora Ads offer? First of all, we can see a self-service interface. It's pretty intuitive and easy to use and it’s also easy enough to add a user to access your account. There are many campaign types available on Quora Ads. Currently, the platform offers two options: conversions or App Installs.

Quora also offers the possibility to customize your audience targeting. By installing a pixel code on your website, you can remarket to your own website visitors while they are browsing through Quora. Otherwise, you can target a specific audieence using topics. Quora also has a tool that allows you to find additional topics to expand your reach, in addition to location targeting by country, city or regions.

Braze (formerly Appboy) is a customer engagement platform that offers push messaging experiences, email, in-product and much more. Braze's main offices are located in New York, San Francisco, and London.

Braze is designed specifically for today's mobile-first world and for the future of tomorrow's computing. Braze stands out as the platform that allows streaming data in real time and continuously, replacing decades-old databases not built with new technology ones, for on-demand customers always connected.

With data, technology, and teams working together in unison, the Braze platform takes marketing to the next level, the most human brands and the most satisfied customers of every experience.