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What is Quora Ads
Quora is an excellent source of information, with plenty of experts across million and one diverse industries chiming in order to share their experiences and knowledge. Previously, Quora could only be used for thought leadership by responding to questions and hoping it was enough to build a strong reputation.
Benefits of using Quora Ads
As of June 2017, however, businesses can now run Quora Ads. What does Quora Ads offer? First of all, we can see a self-service interface. It's pretty intuitive and easy to use and it’s also easy enough to add a user to access your account. There are many campaign types available on Quora Ads. Currently, the platform offers two options: conversions or App Installs.
Why should I use Quora Ads
Quora also offers the possibility to customize your audience targeting. By installing a pixel code on your website, you can remarket to your own website visitors while they are browsing through Quora. Otherwise, you can target a specific audieence using topics. Quora also has a tool that allows you to find additional topics to expand your reach, in addition to location targeting by country, city or regions.
What is Google Shopping
Google Shopping is a tool provided by Google that allows retailers and eCommerce companies to advertise their physical products on Google and, for users, to compare various online shopping websites with just a few clicks to find the items you intend to purchase quickly.
Benefits of using Google Shopping
Google Shopping works like a standard search engine, within which you can find products of any kind. Users can filter results based on specific parameters, such as price or retailer.
Why should I use Google Shopping
Google Shopping is not presented as simple text Ads but is accompanied by further information on the products and photographs. Products advertised through this service, like Google Ads ads, also appear on the first page of search results.
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leads with Quora Ads
The goal of the Hyperbits campaigns was to get people to join the email list and then promoting a free 1 on 1 sales call. Thanks to LeadsBridge and Facebook Lead Ads, Hyperbits was able to obtain conversion rate above 40%