Generate more leads with the Quora Ads + HTML Form integration

Quora is an excellent source of information, with plenty of experts across million and one diverse industries chiming in order to share their experiences and knowledge. Previously, Quora could only be used for thought leadership by responding to questions and hoping it was enough to build a strong reputation.

As of June 2017, however, businesses can now run Quora Ads. What does Quora Ads offer? First of all, we can see a self-service interface. It's pretty intuitive and easy to use and it’s also easy enough to add a user to access your account. There are many campaign types available on Quora Ads. Currently, the platform offers two options: conversions or App Installs.

Quora also offers the possibility to customize your audience targeting. By installing a pixel code on your website, you can remarket to your own website visitors while they are browsing through Quora. Otherwise, you can target a specific audieence using topics. Quora also has a tool that allows you to find additional topics to expand your reach, in addition to location targeting by country, city or regions.

HTML forms are HTML elements used to collect users’ data online.

These forms are widely used to create contact forms and opt-in forms on websites, including text fields, Check boxes, Radio buttons and more.

By using HTML forms the data collected is sent to a web server. In order to receive and process such data, it is mandatory to set up a web server. Today, most email marketing services and autoresponders allow you to design opt-in forms without coding.