Automatically sync your leads with the Quora Ads + OpenMoves integration

Quora is an excellent source of information, with plenty of experts across million and one diverse industries chiming in order to share their experiences and knowledge. Previously, Quora could only be used for thought leadership by responding to questions and hoping it was enough to build a strong reputation.

As of June 2017, however, businesses can now run Quora Ads. What does Quora Ads offer? First of all, we can see a self-service interface. It's pretty intuitive and easy to use and it’s also easy enough to add a user to access your account. There are many campaign types available on Quora Ads. Currently, the platform offers two options: conversions or App Installs.

Quora also offers the possibility to customize your audience targeting. By installing a pixel code on your website, you can remarket to your own website visitors while they are browsing through Quora. Otherwise, you can target a specific audieence using topics. Quora also has a tool that allows you to find additional topics to expand your reach, in addition to location targeting by country, city or regions.

OpenMoves is an email marketing platform that provides a suite of advanced tools, suitable for enterprises. It’s not only a robust and affordable email marketing solution, because everything is supported by a team of experts. For each email marketing campaign, a free strategy session is provided, based on the goals that you want to achieve. In this way, you’ll be sure that your email campaigns will be correctly optimized, in order to get the best results for your business.

OpenMoves also provides a user-friendly drag and drop builder, a variety of customizable templates and lead scoring system based on the engagement of your leads. In this way, you can prioritize best leads and promising prospects. In addition, you can quickly create surveys and landing pages, in order to capture new leads and increase conversions.

Thanks to its automation features, you can set up workflows, create triggers and personalize your email messages with dynamics tags. You can also segment your entire contacts list, based on their interest and behaviors, including cart abandonment, if you have connected an Ecommerce with OpenMoves (an integration with Magento is available). OpenMoves comes with a robust reporting and analytics system, which generates in-depth insights about your entire marketing activity, including heat maps and geolocation information.