Automatically sync your leads with the Quora Ads + WebService SOAP integration

Quora is an excellent source of information, with plenty of experts across million and one diverse industries chiming in order to share their experiences and knowledge. Previously, Quora could only be used for thought leadership by responding to questions and hoping it was enough to build a strong reputation.

As of June 2017, however, businesses can now run Quora Ads. What does Quora Ads offer? First of all, we can see a self-service interface. It's pretty intuitive and easy to use and it’s also easy enough to add a user to access your account. There are many campaign types available on Quora Ads. Currently, the platform offers two options: conversions or App Installs.

Quora also offers the possibility to customize your audience targeting. By installing a pixel code on your website, you can remarket to your own website visitors while they are browsing through Quora. Otherwise, you can target a specific audieence using topics. Quora also has a tool that allows you to find additional topics to expand your reach, in addition to location targeting by country, city or regions.

SOAP (originally Simple Object Access Protocol) is a messaging protocol specification for exchanging structured information in the implementation of web services in computer networks. Its purpose is to induce extensibility, neutrality and independence.

It uses XML Information Set for its message format, and relies on application layer protocols, most often Hypertext Transfer Protocol (HTTP) or Simple Mail Transfer Protocol (SMTP), for message negotiation and transmission.

SOAP allows processes running on disparate operating systems (such as Windows and Linux) to communicate using Extensible Markup Language (XML). Since Web protocols like HTTP are installed and running on all operating systems, SOAP allows clients to invoke web services and receive responses independent of language and platforms.