Generate more leads with the Quora Ads + Woodpecker integration

Quora is an excellent source of information, with plenty of experts across million and one diverse industries chiming in order to share their experiences and knowledge. Previously, Quora could only be used for thought leadership by responding to questions and hoping it was enough to build a strong reputation.

As of June 2017, however, businesses can now run Quora Ads. What does Quora Ads offer? First of all, we can see a self-service interface. It's pretty intuitive and easy to use and it’s also easy enough to add a user to access your account. There are many campaign types available on Quora Ads. Currently, the platform offers two options: conversions or App Installs.

Quora also offers the possibility to customize your audience targeting. By installing a pixel code on your website, you can remarket to your own website visitors while they are browsing through Quora. Otherwise, you can target a specific audieence using topics. Quora also has a tool that allows you to find additional topics to expand your reach, in addition to location targeting by country, city or regions.

Woodpecker.co automates sending emails and follow-ups.

B2B companies use Woodpecker to directly contact hand-picked decision makers as their prospective clients. Connect your email account and have your email sequences sent automatically in a way that you would send them yourself.

The platform tracks how many prospects opened an email, the amount of link clicks and how many replies, whether positive, negative or neutral, they received in return.