Automatically create audiences from Schoold with the Pinterest Audience Targeting integration

Schoold is the #1 college counseling app, providing advice on getting to and through college.

With over one million served and thousands of rave reviews, Schoold is democratizing access to higher education and helping students everywhere get smart about investing in their future.

In addition to messaging-based college advice with a Schoold Coach, the Schoold App makes it easy to explore: colleges, majors, and careers; personalized admissions chances; salary prospects based on major and college.

Pinterest Audience Targeting allows you to enhance your audience targeting strategy in order to see the most return on your paid media investment. In addition to the keyword and interest targeting already available, Pinterest Audience Targeting allow you to hyper-target relevant audiences and serve valuable content to them. These new targeting capabilities include customer list targeting, visitor retargeting, actalike targeting, and engagement retargeting.

With the customer list targeting, you can upload your email addresses from your customer relationship management (CRM) platform, and match them against Pinterest’s user profiles. Visitor retargeting uses the Pinterest tag, which lets you track what people are doing on your website and create valuable audiences from that information. Maybe you want to re-engage consumers who visited a product page and clicked on a product, but didn’t make a purchase. With visitor retargeting, you can send this exact group of consumers an ad to reinvigorate them knowing that their product interest is likely high.

Pinterest Audience Targeting allows you to extend and optimize your reach by identifying Pinterest users who look, act, and behave like your existing customers. These are built from customer list audiences or visitor audiences and expand upon them to help you find new audiences who Pinterest believes act like the people in your seed audiences. What makes Pinterest Audience Targeting so valuable is that the way users interact with the platform.