Automatically create audiences from Schoold with the Snapchat Custom Audience integration

Schoold is the #1 college counseling app, providing advice on getting to and through college.

With over one million served and thousands of rave reviews, Schoold is democratizing access to higher education and helping students everywhere get smart about investing in their future.

In addition to messaging-based college advice with a Schoold Coach, the Schoold App makes it easy to explore: colleges, majors, and careers; personalized admissions chances; salary prospects based on major and college.

Snapchat Custom Audiences allows you to reach specific Snapchatters based on customer data you’ve gathered. You can create two types of audience:

Snap Audience Match: Audiences are built directly from your customer lists of emails or device ids. With SAM Audiences you’ll be able to easily upload your customer lists, get audience insights, edit or delete audiences, and create lookalikes from your uploaded data.

Lookalike Audience: Consist of Snapchatters who are likely to be interested in your business. You will be able to create a Lookalike Audience if you have already uploaded a SAM Audience. With this kind of audience, you’ll be able to choose the audience size and select a country for the lookalike. But pay attention, at this time only the select countries are available for Lookalike Audience.