Streamline your data management process with the Selligent Marketing Cloud + HTML Form integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

HTML forms are HTML elements used to collect users’ data online.

These forms are widely used to create contact forms and opt-in forms on websites, including text fields, Check boxes, Radio buttons and more.

By using HTML forms the data collected is sent to a web server. In order to receive and process such data, it is mandatory to set up a web server. Today, most email marketing services and autoresponders allow you to design opt-in forms without coding.