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What is Selligent Marketing Cloud
Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.
Benefits of using Selligent Marketing Cloud
With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.
Why should I use Selligent Marketing Cloud
Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.
What is Iterable
Iterable is an innovative marketing tool featured in Forbes, The Wall Street Journal, TechCrunch, and VentureBeat. Thanks to its seamless user interface for personalized messaging, Iterable helps you grow your business through a multichannel marketing approach. Iterable, in fact, is specifically designed to engage users through multiple channels and well-structured communication. It lets you design multiple campaigns in a way that would otherwise eat up all your budget and time.
Benefits of using Iterable
Modern digital marketers love to work with Iterable because it allows them to achieve their marketing goals while observing the budget constraints. Due to the benefits Iterable provides, it is highly praised and sought after by today’s digital marketers. It allows you to select seamlessly between mobile push notification, SMS, and email based on what a customer does on your app, your site or in past campaigns.
Why should I use Iterable
The tool is also used to build complicated workflows in a matter of minutes without using any codes. This makes it easy-to- use since you can easily perform your task without being proficient in programming. Your sales team would also be able to handle it without any training. Iterable’s Workflow Designer makes it insignificant to introduce delays, trigger another workflow, run filters and kick off actions. With Iterable you can easily optimize and test everything in your campaigns all by yourself.
Kayak Pools created a series of campaigns to sell swimming pools. Thanks to LeadsBridge and Facebook Leads Ads Kayak Pools was able to increase their ROAS up to +36%