Streamline your data management process with the Selligent Marketing Cloud + Reynolds & Reynolds integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Reynolds & Reynolds is a leading automotive dealer solution (ADS) designed for growing your sales volume. Thanks to the Retail Management System, you can run your automotive business with more efficiency, working faster and smartest then ever.

With Reynolds and Reynolds, it is easier to engage your customers, thanks to the most advanced marketing techniques and tools that the software provides you. Reynolds & Reynolds solutions include: CRM Reynolds & Reynolds’ CRM enables you to effectively manage your customers’ database and leads, driving them through your sales pipeline. With the CRM you can organize your tasks, update customers information, track sales. In other words, you have an overview of your business and you’ll know exactly how to make more sales.

With Reynolds & Reynolds you can bring your dealership business online and start building a professional online presence, in order to attract more leads and close more deals. Callbright® Callbright allows you to improve your marketing efforts, by engaging your customers with the most advanced web-based, real-time, telephone communication management tools. With Callbright® you can track your results, thanks to detailed insights about your marketing activity.