Streamline your data management process with the Selligent Marketing Cloud + SalesFusion integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

SalesFusion is a sales and marketing automation platform that allows you to generate more leads and increase your ROI. Nawadays, your business needs to create a strong relationship with your contacts’ database. That’s why SalesFusion can help you achieve your goals. Attract and capture new leads SalesFusion enables you to attract more leads and capture their contacts, by tracking exactly where your prospects come from and improving the actual sources of leads.

With SalesFusion you can easily set up email follow ups to engage your audience. Moreover, SalesFusion allows you to build email marketing campaigns that automatically segmentate your audience based on their behaviors (opens, links, etc.). Lead scoring When your contacts engage with your campaigns, SalesForce assigns them a score. Lead scoring enables you to understand which contents and products your leads may be interested in.

SalesFusion help you to analyze your results If you want to scale your business, it’s necessary to analyze your results in order to understand what works and what doesn’t. SalesForce gives you access to its built-in analyzing tools, in order to track your campaigns and achieve your goals faster. Get feedbacks from experts SalesFusion is “a software that comes with a service”. Whenever you need it, an expert can help you to get the most out of your campaigns, in order to improve your business without effort.