Streamline your data management process with the Selligent Marketing Cloud + Total Send integration

Selligent is a flexible, scalable, and secure B2C marketing automation platform used by various industries, which include: retail media, entertainment, publishing, travel, hospitality and financial services.

With Selligent, universal customer profiles can be generated using data from cross-channel communications and website activities, allowing users to analyze and target their customers better. The marketing automation platform enables the delivery of messages and serving of web content that can be personalized based on the contextual information, actions, and behaviors of customers.

Selligent permits the creation, testing, launching, and optimization of campaigns from one platform. It is also equipped with comprehensive reporting and analytics so users can understand how their customers are engaging with their brand. Last but not the least, the platform can be seamlessly integrated with third-party systems and partners because of its open architecture.

Total Send is an affordable, powerful email marketing and newsletter platform, that allows you to create high quality email marketing campaigns to improve your business. Nowadays, businesses of any size need to build a strong relationship with their contacts’ base. Total Send enables you to increase your leads and create subscription forms connected to your lists. Moreover, you can send beautifully designed email newsletters thanks to ready-made templates that you can customize for your brand. With Total Send you take total dispatch control, by scheduling your emails later, creating draft or send on a trigger.

Total Send gives you the tools you need to improve your marketing and achieve your goals, thanks to its full-tracking and reporting suite. You can track open rates, clicks, referrals and bounce-rates, in order to understand what works and what doesn’t. At the same time, TotalSend lets your lists clean, by managing bounces and automatically removing problematic emails and unsubscribes.

Total Send allows you to reach more potential customers and engage your audience through other marketing channels. You can easily share your campaigns on Social Networks, create SMS campaigns in 3 steps and send transactional emails to your contacts’ base, if needed.