Streamline your data management process with the Trulia + Instagram Custom Audiences integration

Trulia, founded in 2005, is a mobile and online real estate resource that makes finding a home easy and enjoyable by providing home buyers, renters, and sellers the insights they need to make informed decisions about where to live.

Trulia offers updates on new homes and rentals that hit the market, data on affordability and home price history, and insights on what it’s really like to live in a neighborhood – including crime scores, school ratings, and commute times. Additionally, Trulia connects users with agents, property managers, and mortgage lenders to offer solutions and professional guidance throughout every step of the home search.

Trulia has enabled its users to get information about the areas that people want to live and they can also learn about agents, neighbors, schools, crime, commute times, and ask the local community questions. Through Trulia’s hyper local advertising services, social recommendations, and mobile real estate applications, real estate professionals can connect with millions of transaction-ready buyers and sellers each month.

Instagram Custom Audiences is a type of audience that you can create starting from your existing customers. You can target ads to the public you've created on Facebook, Instagram and Audience Network.

You can create an Instagram Custom Audiences to reach people who’ve already interacted with your business, or a lookalike audience to reach new people on Facebook who are similar to your most valuable audiences. Thanks to Instagram Custom Audiences, the advertisers can decrease their marketing costs and improve the effectiveness of their campaigns.

Moreover, you can upload, copy and paste or import your customer list in hash format: this data will be used to find the correspondence between the people on your list and the people on Facebook and Instagram.