Generate more leads with the User.com + Microsoft Audience Ads integration

User.com is an easy-to-use software that helps you increase engagement with your audience. Consequently, you can boost sales and conversions through your entire business’ sales funnel and pipeline.

By gathering data about your customers, User.com allows you to automate the communication with your users with a simple drag & drop editor, in order to send emails, chat messages, SMS, and pop-ups. User.com also offers the possibility to rewrite the content of the page to suit user interests, showing more customized forms and pop-ups.

The platform also includes an integrated CRM system for streamlining the manual sales process and knowledge base creation tool that facilitates the support procedures. User.com also offers analytics and reporting features that enable you to reach your business goals with data-in-hands.

Microsoft Audience Ads is a type of remarketing list that is generated by using first-party data to create more productive user segments.

Thanks to Microsoft Audience Ads users will be able to improve the performance of the campaign by reaching the right audience at the right time with the personalized audience.

When the data management platform (DMP) connects to the Microsoft Audience Ads, it is possible to import the personalized audiences that the user has already created into Microsoft Advertising for search remarketing. The custom audience works like remarketing and can be associated with ad groups as a target and offer, offer only, or as an exclusion.