Streamline your data management process with the Workplace by Facebook + Facebook Conversions API integration

Workplace by Facebook is a platform for team collaboration that takes the most essential components of the social network, including user profiles, personalized news feeds, groups, searches, events, chats & calls, and packages them as a new cloud-based business software product, optimized and protected for internal business and B2B communications.

Workplace by Facebook offers a secure space for each organization.

It allows team members to communicate within groups, using their personal profile to share info and events. By doing so, businesses can rely on professional communications with less distraction at work.

Facebook Conversions API is a Facebook business tool that allows users to share key Web and offline events or customer actions, directly from its servers to those of Facebook.

Facebook Conversions API works with Facebook Pixel to improve the performance and measurement of Facebook advertising campaigns.

Facebook Conversions API allows users to send web events from their servers directly into Facebook. Moreover, Server Side events are linked to a pixel and are processed as browser pixel events. This means that server-side events are used in the measurement, reporting, and optimization in the same way as browser pixel events.