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What is YouTube TrueView for Action Form Ads
YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.
Benefits of using YouTube TrueView for Action Form Ads
Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information is taken directly from their Google or YouTube account.
Why should I use YouTube TrueView for Action Form Ads
YouTube TrueView for Action Form Ads is currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.
What is Customer.io
Customer.io is a marketing automation software designed to create high converting emails and campaigns for your business, increasing their engagement with your brand through triggers and delivering more relevant messages to your customer.
Benefits of using Customer.io
Your messages will feel more personal when they’re perfectly timed and triggered with an advanced rules engine. Customer.io allows you to collect users’ data and create groups with the same behavior and preferences. Moreover, you can segment your lists based on what people do, in order to deliver the right message for each user-profile. By connecting Customer.io’s segmentation and automation engine with partners’ apps, it is possible to customize each user’s journey and reach your business’ goals: increase engagement, save time and drive more sales.
Why should I use Customer.io
Customer.io is designed to increase your conversions, which means that you can analyze your marketing and track results. The built-in reporting tool lets you measure all the important data of your campaigns: opens, clicks, and (most importantly) conversions. Customer.io allows email marketers to create email newsletters from scratch, without coding. For advanced users, it is possible to add your own HTML or use beautifully designed templates.