Generate more leads with the YouTube TrueView for Action Form Ads + Narrative integration

YouTube TrueView for Action Form Ads is a new ad type provided by YouTube specifically designed for lead generation. This brand new technology helps advertisers generate more leads and lower the cost per lead of their lead generation campaigns on YouTube, by allowing viewers to register through an opt-in form immediately below a video ad, without the need to redirect traffic to a website landing page.

Similar to what happens with Facebook Lead Ads or Google Lead Form Ads, YouTube TrueView for Action Form Ads are designed to pre-populate the form fields with the viewer’s data, since the information is taken directly from their Google or YouTube account.

YouTube TrueView for Action Form Ads is currently into a beta stage. Advertisers who want to leverage this technology can contact LeadsBridge customer support to receive the whitelisting instructions.

Narrative is an automated software-driven marketplace where buyers and sellers can transact on data.

Narrative’s product is designed to help make it simple to acquire the specific data they need to help expand their customer base and grow their businesses. Narrative's efficient and intuitive platform creates opportunities for both buyers and sellers to acquire or monetize data the way they see fit.

Buyers can directly access data from all sellers via the Narrative platform, or source their own relationships using Narrative's software as infrastructure. Narrative’s tools help package and transport data in a way that this is useful and actionable.