Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.

Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.

You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.

Express Pigeon is an easy to use Email Marketing software, also suitable for beginners, that provides dozens of customizable template. The visual drag and drop builder allows you to easily design and customize your campaigns, editing HTML too. Express Pigeon’s visual editor also provides a responsive feature, in order to give the best experience to your subscribers on any device.

Using the segmentation feature, you can easily set up rules and target your subscriber base in a few steps, based on demographics, interests and behaviors. In this way, you can send highly targeted messages to your subscribers, improving your campaigns performances and ROI.

Express Pigeon comes with a built-in analytics tool that provides detailed insights and reports on your campaigns, in order to help you to monitor the whole email marketing strategy and achieve your goals. You can also customize delivery settings, in order to give a professional look to your email messages and make them appear like they has been sent directly from your email address. Express Pigeon integrate with Google Maps, Google Analytics, YouTube, Eventbrite and also offer public APIs that allows you to develop new integrations with other services and platforms.

About LeadsBridge

LeadsBridge is a set of automation tools designed to integrate businesses' assets with the most popular advertising platforms and lead generation tools.

Thanks to its cutting-edge technology, LeadsBridge allows companies to securely sync data to/from over 370 CRMs and custom solutions, avoiding any type of marketing interruptions and manual work.

 

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