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What is Zoho Campaigns
Zoho Campaigns is a marketing solution for Email Marketing and Social Media Campaigns. As a part of Zoho CRM solution, Zoho Campaigns also integrates CRM features and contact list management. It is available as a single add-on with a pricing plan based on different models: pay as use or monthly subscription.
Benefits of using Zoho Campaigns
Zoho Campaigns is a great solution for creating and managing Email Marketing campaigns, performing A/B tests too. The drag and drop builder helps you to design beautiful email messages, thanks to a lot of customization features, in order to perfectly match the email’s layout with your brand. Through an advanced Contact List Management feature, you can easily segment your contacts, splitting up leads, prospect and customers. For a better management of the whole contact list, we recommend to integrate Zoho Campaigns with Zoho CRM, in order to keep track of all the activities, including deals, tasks and sales.
Why should I use Zoho Campaigns
You can also use one of the third party services integrated with Zoho Campaigns to import contacts into your lists. Otherwise, you can import them manually or via a CSV/Google Spreadsheets file. Zoho Campaigns offers an autoresponder and an automate follow-up feature, useful for both welcome emails and lead nurture programs. With the Social Media Campaigns feature, you can create landing pages on Facebook to engage your customers and new visitors as well, create and schedule social media posts, and measure the performances of your social media campaigns.
What is Iterable
Iterable is an innovative marketing tool featured in Forbes, The Wall Street Journal, TechCrunch, and VentureBeat. Thanks to its seamless user interface for personalized messaging, Iterable helps you grow your business through a multichannel marketing approach. Iterable, in fact, is specifically designed to engage users through multiple channels and well-structured communication. It lets you design multiple campaigns in a way that would otherwise eat up all your budget and time.
Benefits of using Iterable
Modern digital marketers love to work with Iterable because it allows them to achieve their marketing goals while observing the budget constraints. Due to the benefits Iterable provides, it is highly praised and sought after by today’s digital marketers. It allows you to select seamlessly between mobile push notification, SMS, and email based on what a customer does on your app, your site or in past campaigns.
Why should I use Iterable
The tool is also used to build complicated workflows in a matter of minutes without using any codes. This makes it easy-to- use since you can easily perform your task without being proficient in programming. Your sales team would also be able to handle it without any training. Iterable’s Workflow Designer makes it insignificant to introduce delays, trigger another workflow, run filters and kick off actions. With Iterable you can easily optimize and test everything in your campaigns all by yourself.
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