Lizzie Davey

Every business wants to be able to map out their customer journey from the first click to the final purchase and beyond.  That means spotting all the key touchpoints, understanding…

One of the main attractive features of Meta for advertisers is its ultra-precise targeting tools such as custom audiences. That, and its massive user base, are the reasons why…

Advertising is substantially reliant on data. What goes in terms of current trends, target audience behavior and expectation, and even tone of voice used to communicate the message. All…

Advertising on social media can feel like a waste of time if you don’t plan it well. But with an effective strategy in place, Meta ads can help your…

Just ask Google. Ask ChatGPT. Check out the so and so service comparison site. These are only some of the ever-growing digital resources available to both buyers and sellers…