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Everyone’s talking about hyper-personalized and highly-targeted marketing, but what do these terms really mean?  It all comes down to target audience behavior and the tools and tactics to effectively reach…

Choosing between Facebook ads and Pinterest ads? First, ask yourself if that’s a necessary choice.  Not that one is better than the other. The matter lies in their advertising tools,…

Marketing automation is the pillar of modern marketing, and is especially important for the oversight of end-to-end internal workflows in an enterprise. With many new tools on the market, however,…

As a startup, you’re tasked with everything.  You’re not at the point where you can hire a huge team or invest in expensive technology, but you still need to do…

Without a proper CRM for marketing agency ops, you cannot meet client expectations, privacy rules, and AI-fueled personalization.  High-performing agencies are consolidating deal flow, client comms, and ad-platform data into…