Connect your marketing stack with tools like Facebook Conversions API, Google Offline Conversion Tracking, and TikTok Conversions for a better, more accurate view of your funnel. Bring offline conversions to the online world and optimize your marketing strategies, reduce ad spend, and track the real ROAs of your advertising.
Online-to-offline tracking
Keeping track of all your conversions isn’t an easy task. We’re here to offer a simple yet powerful solution. Attribute conversions to online advertising for accurate omnichannel campaigns.
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Bridge the gap between online and offline conversions
What is online-to-offline tracking?
Online to Offline Conversion Tracking provides companies such as retailers, enterprises and call centers with an easy way to track conversions that could not be tracked online and combine those signals with their online marketing data.
Works with appointments, in-store purchases and micro-conversions that pop up in the marketing funnel.
Understand how many sales are driven from your campaigns
The issue with tracking marketing data in an online setting is that you’re not getting the full picture. Although you’re still making sales offline, it’s nearly impossible to track exactly what online campaigns are doing the job, and which ones aren’t…until now.
With LeadsBridge, you can integrate your conversion data with Facebook Conversions API, Google Offline Conversions Tracking, and TikTok Conversions directly.
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Here are our most popular bridges
Get ready for the cookie apocalypse with Facebook Conversions API
Ad blockers and limitations recently introduced by browsers prevent the correct use of tracking cookies, regardless of the precautions of companies in guaranteeing the rights of their users.
Despite the cookie problem, you will have a secure and resilient solution, using a server approach instead of third-party cookies. Automate it with our platform in minutes.
New Facebook Conversion Leads optimization
Meta recently released a new feature for Facebook Lead Ads: the Conversion Leads optimization delivery option.
This feature allows advertisers to tell Facebook exactly what they want to prioritize, showing their ads to users who are most likely to become paying customers, focusing on quality rather than volume.
LeadsBridge can help you get started using the Conversion Leads optimization by facilitating the connection between your CRM and Facebook Ads.
In order to use the Conversion Leads optimization, advertisers are required to implement Facebook Conversions API, as this allows for the gathering of performance feedback and helps to improve targeting.
Understand the true impact of your ads with TikTok Conversions
Discovering which TikTok ads are truly driving sales and generating revenue is crucial for the success of your campaigns.
With TikTok Conversions, you can attribute conversions to your TikTok Ads and monitor which online campaigns are actually generating sales offline, and which ones need optimization.
By integrating TikTok Conversions with the rest of your marketing stack through LeadsBridge, you can further streamline and automate this process, making sure your TikTok Ads are always optimized for great results.
In order to use the Conversion Leads optimization, advertisers are required to implement Facebook Conversions API, as this allows for the gathering of performance feedback and helps to improve targeting.
Gain more visibility on your in-store purchases with Google Store Sales
Google Sales Store is a free program that offers increased visibility into which of your Google Ads campaigns are producing in-store purchases.
Store Sales allows advertisers to incorporate their own data to get full visibility of their ad campaigns, and understand the total omnichannel ROAS to optimize customers’ segmentation.
In order to access the Store Sales program, you have to:
- Check eligibility based on your business type;
- Get in touch with a Google Ads representative such as LeadsBridge.
Advanced data hygiene solutions
We implement advanced data hygiene solutions that provide higher matching rates thanks to secure data validation practises. No matter where the data is coming from, we will take care of the formatting, allowing you to truly maximize your marketing efforts.
How Online to Offline Sync works
Step #1
Users watch/click on your ads
Step #2
Users then make a purchase in an offline setting
Step #3
We automatically bridge your CRM/POS/Inventory with your ad platform
Step #4
Your ad platform reports all influenced offline sales into your dashboard
Step #5
Your ad platform matches advertising data with your purchase data
A robust online measurement solution for offline sales
We offer a real solution that makes it easier to accurately track conversions.
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Measure the real sales impact of your ads
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Advanced data formatting and data hygiene
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Drive more ROAs by recognizing what really works
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Advanced data & contact segmentation
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Make data-driven decisions with accurate conversion data
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Easily connect your offline sales to your online ecosystem
Get the full story of your advertising campaigns
Start bridging the gap between your online and offline campaigns
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Any questions? We’re ready to chat.
We have a world-class team of experts standing by and ready to answer any questions you might have.
Feel free to fill out this short contact form, and one of our team members will get in touch with you.
Want to schedule a demo? We can set that up, too.