Google Sales Store is a free eligibility program that allows advertisers to use their sales data to get full visibility of their ad campaigns, and understand the total omnichannel ROAS to optimize customers’ segmentation.
This measurement allows you to understand how much value your ads are truly driving for in-store purchases.
Here is an example of what reporting looks like. Inside your campaign reports in Google Ads, under the “All conversions” column, you will find an extra row of data called “Store sales”, added automatically.
Inside this row is where you can see and monitor your exact store sales count and value.
In order to access the Store Sales program, you have to:
Check eligibility based on your business type. You should have at least 6,000 transactions per month linked to customer information (such as email addresses, phone numbers, or home address, collected at the point of sale) and over 500,000 clicks from search or shopping results over the last 90 days.
Get in touch with a Google Ads representative such as LeadsBridge, to get your account registered for store sales measurement.
As a Google Store Sales Partner, LeadsBridge is amongst a selected number of companies that can help you import your offline transaction data directly into Google Ads.
Working with a Store Sales Partner such as LeadsBridge provides you with several benefits, such as supported uploads, technical support, data hygiene and formatting, and enhanced match rates.
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