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Google Store Sales

Join Google’s eligibility program and increase visibility into which of your Google Ads campaigns are producing in-store purchases.

What is Google Store Sales?

Google Sales Store is a free eligibility program that allows advertisers to use their sales data to get full visibility of their ad campaigns, and understand the total omnichannel ROAS to optimize customers’ segmentation.

This measurement allows you to understand how much value your ads are truly driving for in-store purchases.

What does this measurement look like?

Here is an example of what reporting looks like. Inside your campaign reports in Google Ads, under the “All conversions” column, you will find an extra row of data called “Store sales”, added automatically.

Inside this row is where you can see and monitor your exact store sales count and value.

How do I join the program?

In order to access the Store Sales program, you have to:

  1. Check eligibility based on your business type. You should have at least 6,000 transactions per month linked to customer information (such as email addresses, phone numbers, or home address, collected at the point of sale) and over 500,000 clicks from search or shopping results over the last 90 days.

  2. Get in touch with a Google Ads representative such as LeadsBridge, to get your account registered for store sales measurement.

Rely on LeadsBridge as a Google Store Sales Partner

As a Google Store Sales Partner, LeadsBridge is amongst a selected number of companies that can help you import your offline transaction data directly into Google Ads.

Working with a Store Sales Partner such as LeadsBridge provides you with several benefits, such as supported uploads, technical support, data hygiene and formatting, and enhanced match rates.

Keep your data secure

Worried about how we manage your lead data? Don’t be! We are secure by design. We will never store or use your lead data for any reason, and our platform is fully GDPR and CCPA compliant. We have top security standards and undergo regular penetration testing by independent third parties.

No data storing

We keep your lead data privacy intact at all times. At no point will we ever store any lead data.

Data privacy compliant

GDPR, PCI, Facebook, Google, and LinkedIn compliant. See why businesses big and small decide to work with us. Get a trusted partner who cares about regulations and data privacy.

Frequent security audits

We abide by top security standards and undergo frequent penetration testing organized by third-party testers.

Consent-based marketing

Making consent-based marketing the most scalable, efficient, and safest method for customer acquisition.

Integrate your Google marketing tools with the rest of your marketing stack

Our platform allows for a quick and seamless connection between your Google Marketing Tools and your other marketing tools like CRMs, email marketing software, and more. With just a few clicks, you can unlock the whole experience of Google lead generation, and get the upper hand over your competition.

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