Connect Adobe Campaign to WhatCounts with LeadsBridge

In this article, you'll learn how to set up the bridge and connect Adobe Campaign to My CRM Example using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

Head over to the left sidebar and click on the Create new Bridge green button
You'll be taken to the first step of the bridge creation

Step 1: Choose the apps you want to connect

Choose Adobe Campaign as the source for your bridge
Choose WhatCounts as the destination for your bridge
Click on the Continue button
At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

Step 2: Configure your Adobe Campaign with WhatCounts

Step 2.A: Setup your Adobe Campaign integration

Click on Connect Adobe Campaign
Click on Create new integration to connect your Adobe Campaign (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the Adobe Campaign integration
Fill Client ID, Client Secret, API Key, JWT token, Tenant ID field to connect Adobe Campaign with LeadsBridge
Click on the Authorize button
You can choose a name for this Adobe Campaign and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your Adobe Campaign is connected, you can continue with the set-up of your bridge

Step 2.B: Configuration details for Adobe Campaign

How to get Client ID, Client Secret, API Key, JWT token, Tenant ID

Copy the API Key (Client id) and Client Secret credentials generated. ( Learn more)

Adobe Campaign APIs require an “API key” and a “user token” to authenticate users requesting APIs.
1) Sign into Adobe I/O console ( https://www.adobe.io/console ) and choose your IMS organization from the organization drop down. Then select New integration.
2) Select "Access an API" and click Continue.
3) Select Adobe Campaign in the list of possible integrations, under the Marketing Cloud section, and click Continue.
4) Select New integration and click Continue.
5) Enter the details needed to create the new integration like Name, Description and the Campaign service to use. Then click Create integration.

How to generate JWT token ( Learn more)

Step 2.C: Setup your WhatCounts integration

Click on Connect WhatCounts
Click on Create new integration to connect your WhatCounts (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the WhatCounts integration
Fill Domain, Username, Password field to connect WhatCounts with LeadsBridge
Click on the Authorize button
You can choose a name for this WhatCounts and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your WhatCounts is connected, you can continue with the set-up of your bridge

Step 2.D: Configuration details for WhatCounts

How to get Domain, Username, Password

The Domain represents the URL you use to connect to your WhatsCount account.
If you leave it blank, the default api.whatcounts.com will be used.

In the Username field, you should type your WhatCounts Realm name.

Finally, to get the Password, you should follow the steps below:
1. Go to CUSTOMER CENTER > API MANAGEMENT > SETUP API.
2. Copy the current API Password. If there is no password, click GENERATE PASSWORD.

Step 2.E: Email Receipt (Optional)

You may choose to receive an email receipt for each incoming lead.

Type the address(es) where you'd like to receive the receipt
You may also modify the Subject line of the email

Step 3: Fields Mapping

Here you'll be able to map your Adobe Campaign information with your WhatCounts fields.

You will have WhatCounts fields on the left. Match the information you wish to pass align from Adobe Campaign
Based on WhatCounts functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

Step 3.A: Leads Filter (Optional)

If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions

Click on the link Add Filter for Incoming Leads on the top left
A popup wil be opened where you can configure the filter
You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration

Step 3.B Test Connection (Optional)

Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.

Step 4: Save and Publish

Click on the Save and publish button

Congratulations! Now your bridge is up and running

Do you need help?

Here some additional resources:

Adobe Campaign documentation page and common questions
WhatCounts documentation page and common questions
LeadsBridge KNOWLEDGE BASE
Contact support from your account clicking on the top right Support button

How to connect Adobe Campaign with WhatCounts