Syncing 10,000 leads/mo? Get a demo
Facebook Dynamic Ads logo
WooCommerce logo

How to connect Facebook Dynamic Ads with WooCommerce

Connect Facebook Dynamic Ads to WooCommerce with LeadsBridge

Facebook Dynamic Ads » WooCommerce

In this article, you'll learn how to set up the bridge and connect Facebook Dynamic Ads to My CRM Example using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on the Create new Bridge green button
  2. You'll be taken to the first step of the bridge creation

Step 1: Choose the apps you want to connect

  1. Choose Facebook Dynamic Ads as the source for your bridge
  2. Choose WooCommerce as the destination for your bridge
  3. Click on the Continue button
  4. At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

Step 2: Configure your Facebook Dynamic Ads with WooCommerce

Step 2.A: Setup your Facebook Dynamic Ads integration

  1. Click on Connect Facebook Dynamic Ads
  2. Click on Create new integration to connect your Ad account (or select an existing one from the dropdown if you already connected it)
  3. You will be prompted to the Ad platform authorization experience. Here you will need to grant LeadsBridge access on click on the Authorize button
  4. Once done, you can choose a name for this Facebook Dynamic Ads and LeadsBridge integration (you can also edit it later)
  5. Once the authorization pop up is closed, you are ready to select from the dropdown the Ad Account and all the required parameters, including the form used to generate the leads.
  6. Now that your Facebook Dynamic Ads is connected, you can set-up your bridge destination

Step 2.B: Setup your WooCommerce integration

  1. Click on Connect WooCommerce
  2. Click on Create new integration to connect your WooCommerce (or select an existing one from the dropdown if you already connected it)
  3. A popup wil be opened where you can authorize the WooCommerce integration
  4. Fill URL, Consumer key, Consumer secret field to connect WooCommerce with LeadsBridge
  5. Click on the Authorize button
  6. You can choose a name for this WooCommerce and LeadsBridge integration (you can also edit it later)
  7. Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
  8. Now that your WooCommerce is connected, you can continue with the set-up of your bridge

Step 2.C: Configuration details for WooCommerce

How to get URL, Consumer key, Consumer secret

Usually, when you are setting up the WooCommerce integration you just use the base URL which would be: [a=][/a]
In order to find the Consumer Key and the Consumer Secret you should follow these steps:

1. Log in into WooCommerce.
2. Go on Settings > Advanced > REST API.
3 Select Add Key and add a Description. Please select the User you would like to generate a key for in the drop-down.
4. Select a level of access for this API key and Select Generate API Key. In this way, WooCommerce creates API keys for that user.
5. Copy/paste the Consumer key/secret into LeadsBridge. ( Learn more)

Step 2.D: Email Receipt (Optional)

You may choose to receive an email receipt for each incoming lead.

  • Type the address(es) where you'd like to receive the receipt
  • You may also modify the Subject line of the email

Step 3: Fields Mapping

Here you'll be able to map your Facebook Dynamic Ads information with your WooCommerce fields.

  1. You will have WooCommerce fields on the left. Match the information you wish to pass align from Facebook Dynamic Ads
  2. Based on WooCommerce functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
  3. You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
  4. You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

Step 3.A: Leads Filter (Optional)

If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions

  1. Click on the link Add Filter for Incoming Leads on the top left
  2. A popup wil be opened where you can configure the filter
  3. You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
  4. Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration

Step 3.B Test Connection (Optional)

Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.

Step 4: Save and Publish

  • Click on the Save and publish button

Congratulations! Now your bridge is up and running

Do you need help?

Here some additional resources:


A step by step guide to Facebook Lead Ads

A Step-By-Step Guide to Facebook Custom Audiences

Everything you need to know about Facebook Conversions API