Connect Optin Monster to Marketo with LeadsBridge

In this article, you'll learn how to set up the bridge and connect Optin Monster to My CRM Example using LeadsBridge.

How to set up your bridge step-by-step tutorial

Before you start

Head over to the left sidebar and click on the Create new Bridge green button
You'll be taken to the first step of the bridge creation

Step 1: Choose the apps you want to connect

Choose Optin Monster as the source for your bridge
Choose Marketo as the destination for your bridge
Click on the Continue button
At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)

Step 2: Configure your Optin Monster with Marketo

Step 2.A: Setup your Optin Monster integration

Click on Connect Optin Monster
Click on Create new integration to connect your Optin Monster (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the Optin Monster integration
Fill URL, Access Secret field to connect Optin Monster with LeadsBridge
Click on the Authorize button
You can choose a name for this Optin Monster and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your Optin Monster is connected, you can continue with the set-up of your bridge

Step 2.B: Configuration details for Optin Monster

How to get URL, Access Secret

To integrate with Optin Monster you'll need to copy the Webhook URL received by LeadsBridge into Optin Monster.
The image below shows you how to do that:

Step 2.C: Setup your Marketo integration

Click on Connect Marketo
Click on Create new integration to connect your Marketo (or select an existing one from the dropdown if you already connected it)
A popup wil be opened where you can authorize the Marketo integration
Fill Client ID, Client Secret, URL field to connect Marketo with LeadsBridge
Click on the Authorize button
You can choose a name for this Marketo and LeadsBridge integration (you can also edit it later)
Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
Now that your Marketo is connected, you can continue with the set-up of your bridge

Step 2.D: Configuration details for Marketo

How to get Client ID, Client Secret, URL

To find the Client ID and Client Secret follow this steps:
- Login your Marketo account
- Go in the Admin section
- Click on LaunchPoint and View Details.

To find the Identity URL follow this steps:
- Go in the Admin section
- Click on Web Services
- Go in the REST API section.

Step 2.E: Email Receipt (Optional)

You may choose to receive an email receipt for each incoming lead.

Type the address(es) where you'd like to receive the receipt
You may also modify the Subject line of the email

Step 3: Fields Mapping

Here you'll be able to map your Optin Monster information with your Marketo fields.

You will have Marketo fields on the left. Match the information you wish to pass align from Optin Monster
Based on Marketo functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped

Step 3.A: Leads Filter (Optional)

If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions

Click on the link Add Filter for Incoming Leads on the top left
A popup wil be opened where you can configure the filter
You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration

Step 3.B Test Connection (Optional)

Once you’ve mapped all the fields that you need, if available, you can run a test of your connection by clicking on the Test Connection button.

Step 4: Save and Publish

Click on the Save and publish button

Congratulations! Now your bridge is up and running

Do you need help?

Here some additional resources:

Optin Monster documentation page and common questions
Marketo documentation page and common questions
LeadsBridge KNOWLEDGE BASE
Contact support from your account clicking on the top right Support button

How to connect Optin Monster with Marketo