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How to connect Platform.ly with LinkedIn Matched Audiences
Platform.ly / LinkedIn Matched Audiences
Documentation

Connect Platform.ly to LinkedIn Matched Audiences with LeadsBridge

Platform.lyLinkedIn Matched Audiences

This article is a simple guide on how to set up the bridge and connect Platform.ly to LinkedIn Matched Audiences.

You can watch the video or follow the step-by-step below.

Video

Automatically sync the Audience with LeadsBridge

Learn how to create and automatically feed the LinkedIn Matched Audiences with LeadsBridge. Some steps may vary upon each integration; if you have any doubt about the steps you should take for Platform.ly, please follow the written information below.

Manually create the Audience (LinkedIn)

You may always upload the CSV manually to create the Audience on LinkedIn. Please note, the LinkedIn Matched Audiences will not be fed automatically as with the LeadsBridge solution.


Add the LinkedIn Ad Account first

If you have already connected your LinkedIn Ad Account, skip this part and head to the next step.

  1. Head over to the left sidebar and click on LinkedIn Suite.
  2. Click Members.
  3. Click on Add New to connect the Ad Account.
  4. A LinkedIn screen will ask you to login with the account you'd like to use.
  5. Authorize LeadsBridge to access to your LinkedIn Ad Account information.
  6. Once done, you'll be taken back to the LeadsBridge app.

How to set up the bridge step-by-step tutorial

Before you start

  1. Head over to the left sidebar and click on LinkedIn Suite.
  2. Click LinkedIn Matched Audiences.
  3. You'll be taken to the LinkedIn Matched Audiences section of your account.
  4. Click on Add New.
  5. You'll be taken to the first step of the bridge creation.

Step 3: Setup your Platform.ly source

  1. Choose Platform.ly as source of your contacts.
  2. Select to use an existing integration or to create a new one.
  3. Click Next.

You may skip the integration part if your integration has been already configured.

Integrate Platform.ly with LeadsBridge

  1. Type in the name you'd like to call your integration to recognize it later.
  2. Enter API Key to connect your Platform.ly with LeadsBridge.
  3. Please, contact the Platform.ly support for the "API Key".
  4. Click Next.

Contacts segmentation

  1. Select the segment you'd like to use as the source for your contacts.
  2. You may also add filter conditions by clicking the Source Filter button:
  • Add conditions to filter contacts and tailor specific segments.
  • Remember that source data will be processed only when all conditions added are met.
  • Click Next.
  • Fields Mapping

    Here you can map your Platform.ly information with your destination fields.

    You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on LinkedIn Matched Audiences.

    Underneath there's a box where you may add the information you'd like to send.

    • Check each of the LinkedIn Matched Audiences fields available and match the data you wish to sync from Platform.ly.
    • Map as many fields as possible to achieve higher performing data matching to people on LinkedIn.
    • Email and Phone can accept up to 3 values, thus allowing to create better-performing retargeting.
    • Static values can be added only for Country Code, Gender and U.S. State fields.
    • You may also leave blank the box of a field's information you don't want to send through.
    Custom Fields

    Adding more information is simple and straightforward:

    1. Head over the "Would you like to add more information?" box at the bottom of the page.
    2. Select the field you'd like to add from the dropdown list.
    3. Click the Map this field button.
    4. The field will appear above.
    5. Add the desired information, as you did with the other ones.

    Once accomplished your desired outcome, click Next.

    Audience Sources

    Here you can Edit the source created, Delete it or Add Another Source to combine different sources into your LinkedIn Matched Audiences.

    If you'd like to add other source data, please click Add Another Source and repeat the Step 3 to setup your new source.

    Once done, click Next and head to the last step.

    That's all! Congratulations.

    Your bridge will now start the sync process to gather all the information. Once ready, it will be synced and updated automatically.

    Related Articles

    If you have any other questions, or need help to configure your bridge from Platform.ly to LinkedIn Matched Audiences with LeadsBridge, do not hesitate to contact our Support!