Connect Salesforce® Marketing Cloud to Google Customer Match with LeadsBridge

1. Head over to the left sidebar and click on Google Suite.
2. Click Google Customer Match.
3. You'll be taken to the Google Customer Match section of your account.
4. Click on Add New.
5. You'll be taken to the first step of the bridge creation.

1. Select the Google Ad Account you want to assign the Google Customer Match.
2. Click Next.

1. Pick an existing Custom Audience or choose to create a new one from the drop-down.
2. In case of a new one, enter the name for your Google Customer Match (this will be visible inside your Ad Account).
3. Add some labels to identify your bridge later in LeadsBridge.
4. Click Next.

1. Choose Salesforce® Marketing Cloud as source of your contacts.
2. Select to use an existing integration or to create a new one.
3. Click Next.

You may skip the integration part if your integration has been already configured.

Integrate Salesforce® Marketing Cloud with LeadsBridge

1. Type in the name you'd like to call your integration to recognize it later.
2. Enter Client ID, Client Secret and Authentication Base URI to connect your Salesforce® Marketing Cloud with LeadsBridge.
3. 1. Log into Exact Target with an Admin User
   2. On the top right of the screen, next to your username, make sure to select the correct Company, or Business Unit, that you want to connect with LeadsBridge
   3. Click on your username on the top right of the screen
   4. Click on Setup
   5. Go to Apps » Installed Packages, under Platform Tools
   6. Click on New at the top right of the screen
      
   7. Give a name to your New Package, for example LeadsBridge
   8. Click on Save
      
   9. Click on Add Component
      
   10. Select API Integration, then click on Next
       
   11. Select Server-to-Server, then click on Next
       
   12. Click on the Edit button of the API Integration you just created
       
   13. Flag the following items:
   
   
   1. Under Channels » Web, flag Read, Write and Publish
      
   2. Under Contacts » Audiences & Contacts » List and Subscribers, flag every item (if you want to use Lists)
      
   3. Under Data » Data Extensions & Data » File Locations, flag every item (if you want to use Data Extensions )
      
   14. Click on Save
   15. Copy the Authentication Base URI, Client ID and Client Secret from the API Integration you have just created on Exact Target
       
   16. Paste that information inside your LeadsBridge integration setup
4. Click Next.

Contacts segmentation

1. Select the segment you'd like to use as the source for your contacts.
2. You may also add filter conditions by clicking the Source Filter button:

• Add conditions to filter contacts and tailor specific segments.
• Remember that source data will be processed only when all conditions added are met.

Click Next.

Fields Mapping

Here you can map your Salesforce® Marketing Cloud information with your destination fields.

You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on Google Customer Match.

Underneath there's a box where you may add the information you'd like to send.

• Check each of the Google Customer Match fields available and match the data you wish to sync from Salesforce® Marketing Cloud.
• Map as many fields as possible to achieve higher performing data matching to people on Google.
• You may also leave blank the box of a field's information you don't want to send through.

Once accomplished your desired outcome, click Next.

Audience Sources

Here you can Edit the source created, Delete it or Add Another Source to combine different sources into your Google Customer Match.

If you'd like to add other source data, please click Add Another Source and repeat the Step 3 to setup your new source.

Once done, click Next and head to the last step.

1. Before proceeding, please check the information recap.
2. Choose if you'd like to run a Simulation or you're ready to go Live.

• Simulation mode provides you with the opportunity to elaborate source data excluding the data sync process. The outcome is a report in order to verify the information processed.
• Live mode process source data and sync information with Google Customer Match as the outcome. Activate this when you're ready to go live.

Click Publish to start syncing your contacts.