Connect Salesforce® to Emma with LeadsBridge
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In this article, you'll learn how to set up the bridge and connect Salesforce® to My CRM Example using LeadsBridge.
How to set up your bridge step-by-step tutorial
Before you start
- Head over to the left sidebar and click on the Create new Bridge green button
- You'll be taken to the first step of the bridge creation
Step 1: Choose the apps you want to connect
- Choose Salesforce® as the source for your bridge
- Choose Emma as the destination for your bridge
- Click on the Continue button
- At this point you can choose a name for your bridge (this will only be visible inside LeadsBridge and you can also edit it later)
Step 2: Configure your Salesforce® with Emma
Step 2.A: Setup your Salesforce® integration
- Click on Connect Salesforce®
- Click on Create new integration to connect your Salesforce® (or select an existing one from the dropdown if you already connected it)
- A popup wil be opened where you can authorize the Salesforce® integration
- Click on Authorize and you will be prompted to the Salesforce® authorization experience
- Here you will need to provide the info required and grant access to LeadsBridge
- Once done, you will be get back to LeadsBridge application
- You can choose a name for this Salesforce® and LeadsBridge integration (you can also edit it later)
- Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
- Now that your Salesforce® is connected, you can continue with the set-up of your bridge
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Step 2.B: Setup your Emma integration
- Click on Connect Emma
- Click on Create new integration to connect your Emma (or select an existing one from the dropdown if you already connected it)
- A popup wil be opened where you can authorize the Emma integration
- Fill Account ID, Public key, Private key field to connect Emma with LeadsBridge
- Click on the Authorize button
- You can choose a name for this Emma and LeadsBridge integration (you can also edit it later)
- Once done, click on Continue button and you will get back to the bridge experience where you could choose additional integration settings
- Now that your Emma is connected, you can continue with the set-up of your bridge
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Step 2.C: Configuration details for Emma
How to get Account ID, Public key, Private key
Head over to Emma and click the tools icon at the top-right, then select Settings & billing.
You'll see a tab for the API key. Click "Generate key" to receive a public API key, private API key, and account ID. These are the credentials you should copy and add to your LeadsBridge Emma integration. ( Learn more)
You'll see a tab for the API key. Click "Generate key" to receive a public API key, private API key, and account ID. These are the credentials you should copy and add to your LeadsBridge Emma integration. ( Learn more)
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Other Info
Agency account: If you have an agency account, head over to the Menu, choose Accounts and then click the downward-pointing arrow to the right of the sub-account whose keys you want and select to jump into that account's settings. You'll now be able to scroll down and see the API key section.
Note: you should take note of the API keys once you generate them, as they'll be encrypted once you leave the page.
Note: you should take note of the API keys once you generate them, as they'll be encrypted once you leave the page.
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Step 2.D: Email Receipt (Optional)
You may choose to receive an email receipt for each incoming lead.
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- Type the address(es) where you'd like to receive the receipt
- You may also modify the Subject line of the email
Step 3: Fields Mapping
Here you'll be able to map your Salesforce® information with your Emma fields.
- You will have Emma fields on the left. Match the information you wish to pass align from Salesforce®
- Based on Emma functionality, some fields might be required; if this is the case, you can identify those fields with a * (star), so be sure to map all them
- You can also use the functions to customize information like reformatting dates and times or modifying text, phone numbers and so on.
- You may leave blank the box of a field's information you don't want to send through. Clicking on the Show unmapped fields button you will have visibility on all the available fields still not mapped
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Step 3.A: Leads Filter (Optional)
If you'd like you could add a filter for incoming leads. This filter will sync only leads that meet the configured conditions
- Click on the link Add Filter for Incoming Leads on the top left
- A popup wil be opened where you can configure the filter
- You can define a series of condition to filter the leads. The lead will be synced only when all the conditions will be met
- Once finished, click the Save Changes button to switch back to the Fields Mapping to continue with the bridge configuration
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Step 4: Save and Publish
- Click on the Save and publish button
Congratulations! Now your bridge is up and running
Do you need help?
Here some additional resources:
- Salesforce® documentation page and common questions
- Emma documentation page and common questions
- LeadsBridge KNOWLEDGE BASE
- Contact support from your account clicking on the top right Support button