Connect YouTube Video Action Campaigns to Facebook Custom Audiences with LeadsBridge

1. Head over to the left sidebar and click on Facebook Suite.
2. Click Facebook Custom Audiences.
3. You'll be taken to the Facebook Custom Audiences section of your account.
4. Click on Add New.
5. You'll be taken to the first step of the bridge creation.

1. Select the Facebook Ad Account you want to assign the Facebook Custom Audiences.
2. Click Next.

1. Pick an existing Custom Audience or choose to create a new one from the drop-down.
2. In case of a new one, enter the name for your Facebook Custom Audiences (this will be visible inside your Ad Account).
3. Add some labels to identify your bridge later in LeadsBridge.
4. For new audience, select if you'd like to include the Lifetime Value to create better-performing lookalikes.
5. Click Next.

1. Choose YouTube Video Action Campaigns as source of your contacts.
2. Select to use an existing integration or to create a new one.
3. Click Next.

You may skip the integration part if your integration has been already configured.

Integrate YouTube Video Action Campaigns with LeadsBridge

1. Type in the name you'd like to call your integration to recognize it later.
2. Enter to connect your YouTube Video Action Campaigns with LeadsBridge.
3. Once you arrive into the Source step of your bridge, you will get a Webhook URL and a Google Key, you will need to add that information inside your YouTube form in order to make the connection with LeadsBridge, to do that you should follow the steps below:
   
   1. Keep the Bridge setup open, then open a new window and log into your Google Ads account
   2. Click on Campaigns on the left menu
   3. Then, click on the plus (+) icon and select:
      New campaign, if you’re creating a new campaign
      Load campaign settings, if you have already created your campaign, you should select the one you want to connect with your Bridge and continue from step number 6
      
   4. If you are creating a New campaign then you should select Leads as the Campaign Goal
   5. Then, select Video as the Campaign Type, and click on Continue
      
   6. Then, click on the Form button
      
   7. Type your Business name and Call-to-action. Then, click on Continue
      
   8. Type your form Headline, Description, select the Information that you want to receive from your leads (notice that LeadsBridge will be able to retrieve only the values that you select on this step) and type your Privacy policy URL. Then, click on Continue
      
   9. Type your Post-submit headline and description, then click on Continue
      
   10. Enable Lead delivery by webhook
   11. Copy and paste the Webhook URL and Google Key that you got at the beginning of these guidelines
   12. Click on SEND TEST DATA
       
   13. Go back into the Bridge setup window and wait for the bridge to receive the Test Data that we have just sent
   14. Once the Test Data has been successfully received by the bridge, click on Next
       
   15. Go back into your Google Ads window and click on Add to Campaign
       
   16. Once you finish your Campaign setup and publish it, LeadsBridge will start syncing the Leads with your destination
   Watch the following video and learn how to connect your YouTube TrueView for Action Form Ads with LeadsBridge. Please note, some steps may vary upon each integration.
   
   
4. Click Next.

Contacts segmentation

1. Select the segment you'd like to use as the source for your contacts.
2. You may also add filter conditions by clicking the Source Filter button:

• Add conditions to filter contacts and tailor specific segments.
• Remember that source data will be processed only when all conditions added are met.

Click Next.

Fields Mapping

Here you can map your YouTube Video Action Campaigns information with your destination fields.

You'll see a field name with the destination integration's logo at the top, this indicates the name of the field on Facebook Custom Audiences.

Underneath there's a box where you may add the information you'd like to send.

• Check each of the Facebook Custom Audiences fields available and match the data you wish to sync from YouTube Video Action Campaigns.
• Map as many fields as possible to achieve higher performing data matching to people on Facebook.
• Email and Phone can accept up to 3 values, thus allowing to create better-performing retargeting.
• Static values can be added only for Country Code, Gender and U.S. State fields.
• You may also leave blank the box of a field's information you don't want to send through.

Custom Fields

Adding more information is simple and straightforward:

1. Head over the "Would you like to add more information?" box at the bottom of the page.
2. Select the field you'd like to add from the dropdown list.
3. Click the Map this field button.
4. The field will appear above.
5. Add the desired information, as you did with the other ones.

Once accomplished your desired outcome, click Next.

Audience Sources

Here you can Edit the source created, Delete it or Add Another Source to combine different sources into your Facebook Custom Audiences.

If you'd like to add other source data, please click Add Another Source and repeat the Step 3 to setup your new source.

Once done, click Next and head to the last step.

1. Before proceeding, please check the information recap.
2. Choose if you'd like to run a Simulation or you're ready to go Live.

• Simulation mode provides you with the opportunity to elaborate source data excluding the data sync process. The outcome is a report in order to verify the information processed.
• Live mode process source data and sync information with Facebook Custom Audiences as the outcome. Activate this when you're ready to go live.

Click Publish to start syncing your contacts.